1. Support the claim, or lose it.
Green, eco-friendly, recyclable, free-of…. These terms mean a lot more than one would think. Time to make room for a long list of scientifically backed data to support these claims.
2. Original labeling requires explanation.
If you created your own-first party certification or labeling system, you must disclose that it’s original to you and substantiate the claims you make.
3. Certifications are endorsements.
If you have a material relationship with any third-party certifier, you must disclose.
4. Third party certification is not a rite of passage.
Third-party certification does not eliminate a marketer’s obligation to have substantiation for all conveyed claims.
5. Choose your message wisely.
Renewable materials, renewable energy and carbon-offset claims are all under scrutiny. Message with care.
Get involved in the discussion. Let us know what you think, or post comments on the FTC’s site.