Everyone is being very social these days, and with good reason. There’s a lot of people talking right now, and it’s not just on Twitter and Facebook (although they still rule supreme). With this recent explosion of social networking activity, there are more opportunities everyday to create new customers and a way continue to serve your most loyal.
- Ning, which recently announced that more than one million social networks have been created using its service, is currently the 2nd fastest growing social networking property. Its traffic is up 283 percent year-over-year, and it now reaches a total of 5.6 million people in the US.
- Bebo, which we recently reported saw a one month surge of nearly 50 percent on the heels of a redesign and AIM integration, has grown 148 percent in the past year, and now reaches more than 6.1 million people in the US.
- LinkedIn continues to be one of the quickest growing social sites and has more than doubled its size in the past year. It now reaches better than 15.8 million people in the US, ranking it 3rd in total size behind Facebook and MySpace. It’s no doubt being buoyed by the weak economy and high unemployment as people turn to the site and their connections to find work.
This doesn’t mean that because there are several popular options you join them all. Each one separately serves different demographics. Do your homework. There are a lot of resources that profile each network’s membership, like Quantcast for example. And spend some time on the different networks getting to understand how your audience could benefit from your involvement. Companies like Home Depot and Lenar and have been recognized for their accomplishments. Briggs & Straton is giving it a try now too.
Jason Falls with the Social Media Explorer reminds us that it takes a commitment, both time and money, and consistency to be successful with social media. With Word of Mouth marketing comes a lot of responsibility. Dipping your toe in the water is refreshing, but if you splash the other person be prepared to get in the water.
Read Adam’s complete post at http://mashable.com/2009/04/20/the-fastest-growing-social-sites/.