It’s no surprise that technology and social media have changed the way we operate as consumers and professionals, regardless of our age, line of work, or how many years of experience we have in a given profession. And, whether we like it or not, we all judge a book by its cover to some degree. For example, when looking for a job, it’s unlikely that we’ll jump at an opportunity if a company has no web and/or social presence. Likewise, when it comes to choosing a daycare, doctor, home remodeler, etc., we view a strong web and social presence as table stakes. Companies simply have to market themselves well online if they want to stay relevant. Now, this is not to say that a digital persona replaces the need for exceptional customer service and face-to-face relationship building (in many industries), but there is no doubt that savvy consumers see value in online and social marketing.
It is this dynamic that continues to change the remodeling and construction industries. While some contractors and remodelers may have simply relied on referrals to gain new business in previous years, our technologically and social media-obsessed world has created a demand for social marketing. But, the good news is that contractors and remodelers are taking notice and adapting to the changing needs of their consumers.
In fact, according to a recent study by Professional Remodeler, there was strong growth in all aspects of social media over the last year:
- 62 percent of remodelers have a Facebook page, up from 35 percent last year.
- 36 percent have a company Twitter account, up from 19 percent.
- 35 percent of remodelers have a company blog, up from 20 percent.
- 24 percent have a company YouTube channel.
But, having a social media presence is only one piece of the pie. Today, remodelers and contractors are using technology in many ways. Two of the most popular examples include:
- Tablets: Gone are the days of lugging around a clunky portfolio. Today, contractors and remodelers are relying on tablets to share project photos and renderings with potential and current clients. More and more contractors are also using this technology in their purchase-decision making.
- Smart Phones: More and more contractors are turning to their smart phones on jobsites, especially as companies like DEWALT launch apps designed to make their lives easier. DEWALT’s new Mobile Pro app for the iPhone, iPod or iPad allows contractors to perform hundreds of calculations in the field, with instant feedback. The app offers five basic calculations as well as the option of adding “packs” for hundreds of trade-specific calculations and reference materials.
How is your company responding to these trends? Are you embracing technology and sharing it with your customers? As we look into the future, what technology trends do you see on the horizon?