I’d planned on writing a brilliant post after last week’s 9th Annual ePharma Summit in Philadelphia. I wanted to explain why this statement made by one of the conference’s speakers always makes me bristle.
“Content remains King.”
Someone else’s brilliant post beat me to it, though (h/t Phil Baumann). Still, I have more, probably less brilliant, stuff to say on this irksome, but important, topic.
First, most of us have heard some version of the content-is-king quip. Few of us understand what it really means. So many seem clueless about the power of content. Hardly anyone in pharma knows how to do it well. Finally, and most important—and I did say something along this line at the conference: Content without context is just a bunch of rubbish. (And, by the way, bad content without context should be rammed down someone’s throat.) (more…)