As we perused our favorite home and design-related blogs this morning, we came across a few that talked about a promotion with DuPont that is worth mentioning.
To help launch DuPont’s new iPhone app, the company is working with bloggers to secure write-ups of the new app, mySurface. Additionally, DuPont is giving an iTouch to select bloggers to give away to one of their lucky readers. The idea is to literally put the app in readers’ hands through online giveaways.
One of the blogs that is participating in this promotion, Hooked on Houses, is asking readers to enter by leaving a comment on this post before Saturday, 10/17. For an extra entry, readers can leave a second comment on the post telling the editor what their favorite DIY app is or the type of app readers think would be helpful to decorators and DIYers.
Sounds like a great promotion! In addition to Hooked on Houses, it looks like Design Milk is also participating in the giveaway.
A word of caution, however, to any fellow bloggers out there who frequently work with brands in this way in addition to the brands that are considering pitching promotions like this to select contacts. Keep in mind that the FTC issued a new rule that bloggers must disclose their relationship with reporters whenever giveaways are involved or else they risk facing an $11,000 fine per post.