How to overcome the obstacles between you and environmentally responsible living.
This month Fortune held their Brainstorm Green conference, and, with the help of a panel of industry professionals, identified the main roadblocks keeping corporations from going green and adopting more environmentally responsible practices, which are:
- Information Overload
- Structural Limitations
- Lack of Humility
- Cultural Resistance
- ROI Demands
All of these corporate limitations to green can also be applied you and your family as well. Even though organizations face these obstacles everyday, they don’t stop brands such as WalMart, SC Johnson, Clorox and Google from making strides in environmentally responsible operations – and they shouldn’t stop you either.
Today’s post we’ll look at these obstacles, how the corporate world deals with them and how you can too.
Information Overload – With so many educational resources and brands communicating green, especially around Earth Day, it can be overwhelming to decide where to start and how to cipher through the messaging to choose your best options. Take what you are hearing and instead of thinking of it as a massive to-do list, take a few minutes to sit down with your family or roommates and decide what options are best for your lives to start.
Structural Limitations – The constraints of your daily life shouldn’t be viewed as reasons that prevent the potential of your green lifestyle. Finances and buy-in from all of your family members may not come easy, but what happened to working together to reach a solution that works for your budget and home needs.
Lack of Humility – No matter how dedicated you promise to be to living a green lifestyle, be honest with yourself and identify those simple changes you haven’t made yet. Start small and make a checklist like this handy printable one from Tweed Shire. Brainstorm the smaller ideas and practice them on a daily basis. When it comes to conservation and living a greener lifestyle, consistency is key – responsible living should be a habit.
Cultural Resistance – So green living became a popular trend and you started recycling, taking reusable grocery bags when shopping and cutting the lights and water to avoid waste. Take it to the next level. Green isn’t crunchy anymore – style and eco-living come hand in hand. Take a cue from green savvy celebrities like Natalie Portman, Cameron Diaz, Brad Pitt and Leonardo DiCaprio.
ROI Demands – Many homeowners decide they want to save on energy usage and plan to purchase efficient appliances and controls equipment for their home, only to do the research on these purchases, and realize that the savings won’t flood in the gates immediately. Have patience when adopting a green lifestyle and try not to measure your decisions’ worth based on instant results and gratification. The savings will add up over time.
Bottom line, there will always be roadblocks and adopting an eco-responsible life won’t be easy or cut and dry, but by consulting the right resources and with a large dose of patience living green becomes more and more feasible and pays back over time.