It is with excitement and eagerness that we announce the IMRE sports practice. For years we’ve returned from weekends to discuss game outcomes, commented on ad campaigns around the water cooler and daydreamed about stepping off the sidelines and getting into the game of sports marketing. In the past, we’ve been lucky to work with some of our current clients on their sports sponsorships to master this unique industry.

Our employees are the fans, the athletes, the industry supporters and our team of experts is thrilled to take on their new role: the crucial connection between brands and sports sponsorships.

At IMRE, we understand the fan because we are the fan. We’re combining our skills in public relations, creative, research, social marketing, event coordination, emerging media and application development with our love of sports.

Every week, we’ll be bringing you new perspectives on the relationship between fans and brands. Check back for compliments, questions and critiques and do not be afraid to share your opinion.