In 2001, Madden ditched the coach that bears the game’s name for football’s more marketable athletes. If your target audience are teenagers and guys in their 20’s, are they going to identify more with Brett Favre and Ray Lewis, or a retired coach?
Getting on the cover of Madden has become an event, and EA Sports decided it was time to capitalize on it. The sports video game company launched an ingenious campaign last month that brought an “American Idol” approach to its football game. (more…)