The San Francisco Giants had almost as much success off the field as they did on it last season. The Giants won the World Series, the club’s first championship since the Giants moved from New York to the Bay Area. Off the field they saw rises in attendance (fifth in the National League last year) and increases in fans.
Those fans felt a connection with the team, thanks in large part, to the engagement between fans and the Giants social media platforms. The Giants currently rank in fifth in total fans and followers on Facebook and Twitter, only trailing larger market clubs like the New York Yankees, Boston Red Sox, Chicago Cubs and Philadelphia Phillies.
IMRESportsIQ talked to Bryan Srabian, the director of social media for the Giants. On only his second season on the job, he’s already helped implement innovative tactics to get fans involved from a social media perspective. (more…)