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Archive for August, 2011

Aug 22, 2011 10:22 AM
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Sports Marketers Misguided Approached: What About the Ladies?

By Guest

Sports Center was on last night. Again. When I asked my husband how Plaxico Burress could possibly be in Jets training camp when he was supposed to be in jail, he was kind of surprised that I even know that he signed with the team. Then I casually mentioned that Rex Ryan is lucky to have him, considering Burress made the game-winning catch for the Giants three years ago in the Super Bowl. I thought for sure he was going back to the Steelers.

My husband was down right impressed. Who was this semi-knowledgeable sports fan standing before him?
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Aug 19, 2011 09:37 AM
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Mr. November Secured Sponsorship Gold with the Number 3,000

By Andrea Cohen


derek jeter 3000 career hit 07092011 06 e1313701047114 Mr. November Secured Sponsorship Gold with the Number 3,000

Photo by Michael Heiman/Getty Images


The count is 3-2 in the bottom of the third and “Mr. November” is up at bat. The entire [new] house that Ruth built is on its feet chanting his name. The pitch is a breaking ball. He swings, and the ball starts rising to left field. It keeps rising until it is in the stands…”Mr. November” has just hit a home run.

The crowd goes wild as he rounds the bases. This is a day that will go down in the history books for him, his team and his lucky sponsors.

The above passage recounts the legendary home run that solidified Derek Jeter as one of the Yankee Greats on July 9th, 2011. Jeter’s blast was the 3,000 hit of his career, making him the 28th player, and first ever Yankee, to reach this milestone.
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Aug 11, 2011 09:00 AM
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NBA Stars Look to Grow Brand Internationally in Face of Lockout

By Stefen Lovelace

The NBA continues to be embroiled in a lockout, with no sign of an eminent resolution. The NFL’s free agency bonanza has dominated headlines, the college football season will be starting soon, and the MLB playoffs will be here in a couple of months.  All the while the NBA is failing to capitalize on an incredibly successful season from a viewership standpoint, and the longer the lockout goes on, the more it hurts its overall brand.
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Aug 05, 2011 12:28 PM
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Be Prepared to Adapt: Social Marketing Campaign Flexibility is Key for Olympic Sponsors

By Adam Streets

The International Olympics Committee (IOC) released its first-ever social media usage guidelines in May for Olympic athletes attending the 2012 Olympics in London. What the guidelines detail will undoubtedly have an impact on brands. Here’s why.

London 2012 Olympics e1312557559813 Be Prepared to Adapt: Social Marketing Campaign Flexibility is Key for Olympic SponsorsThe IOC encourages athletes to use personal social channels to share their experiences during the game, but prohibits messaging used “for commercial and/or advertising purposes.” Sounds like the IOC’s support of social won’t do any good for marketers, right?

Not exactly.

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