For the winter sports fan, this year Christmas came a month late. This week two of the biggest events of the Winter Sports season take place, and those fans that love the snow won’t be disappointed. From Jan. 26 – 29, the annual Winter X Games take place in Aspen, Colo.
Coinciding with those games is the largest winter sports trade show in the world, the SnowSports Industries America (SIA) Snow Show. The Snow Show is from Jan. 26 – 29 in Denver, and brings together the latest trends, innovations, product lines and styles from the most popular winter sports brands in the world.
Colorado Ski Country USA is one of the sponsors of the Snow Show and represents 22 resorts. IMRESportsIQ spoke with Colorado Ski Country USA Communications Director Jennifer Rudolph about the show, the behaviors of the winter sports fan, engaging with fans socially, and more.