Archive for January, 2012

Jan 23, 2012 09:00 AM

Q&A with Colorado Ski Country’s Jennifer Rudolph

By Stefen Lovelace

For the winter sports fan, this year Christmas came a month late. This week two of the biggest events of the Winter Sports season take place, and those fans that love the snow won’t be disappointed. From Jan. 26 – 29, the annual Winter X Games take place in Aspen, Colo.

Coinciding with those games is the largest winter sports trade show in the world, the SnowSports Industries America (SIA) Snow Show. The Snow Show is from Jan. 26 – 29 in Denver, and brings together the latest trends, innovations, product lines and styles from the most popular winter sports brands in the world.

Colorado Ski Country USA is one of the sponsors of the Snow Show and represents 22 resorts. IMRESportsIQ spoke with Colorado Ski Country USA Communications Director Jennifer Rudolph about the show, the behaviors of the winter sports fan, engaging with fans socially, and more.
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Tags: Brand Marketing, Brand ROI, Colorado Ski Country USA, SIA, skiing, snow mobiling, Snowboarding, SnowSpors Industries America Snow Show, snowsports, Social Media, Visit Denver, Winter X Games, X Games
Posted in Brand ROI, Fan Engagement | No Comments »

Jan 19, 2012 02:26 PM

Examining the Winter X Games Social Assets

By Andrea Cohen

The Winter X Games is a social gold mine with its huge following, young participants and high volume of multimedia content available. For the most part, the X Games has recognized and capitalized on all of the opportunities social has to offer, with very few mistakes.

On Facebook, the Winter X Games has fully utilized the ubiquitous social network to connect with their large fan base. Its Facebook page currently has over two million fans and more than 32,000 “talking about this.” The page is positioned as “The X Games,” as are all of their social channels, but has been transformed to cater specifically to the Winter X Games with two interactive tabs as well as Winter X Game-related imagery and videos.
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Tags: ESPN, ESPN Winter X Games, Fan Engagement, skiing, snow mobiling, Snowboarding, snowsports, social marketing, Social Media, Winter X Games
Posted in Fan Engagement, Sports Marketing | 1 Comment »

Jan 12, 2012 10:55 AM

IMRE Sports Research: Examining the Winter Sports Fan

By IMRE Sports

With the turn of the year and cold weather hitting much of the country, winter sports fans are delighted. It’s the time of year where skiers, snowboarders, snowmobilers and hikers get to take full advantage of the snow.

IMRE Sports recently launched a study, conducted online by Harris Interactive among adult Americans ages 18 and older, to determine the habits of the winter sports fan. Of the 2,292 adult Americans polled, a little more than one-fifth (21 percent) said they ever participate in some sort of winter sport.

And these fans are highly active in the social arena. Of those winter sports participants, nearly three-fourths (74 percent) utilize social media sites and a whopping 84 percent of them use social media sites to follow brands.
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Tags: ESPN, ESPN Winter X Games, skiing, snow, Snowboarding, snowmobiling, Social Media, sports, winter, Winter X Games
Posted in Brand ROI, Fan Engagement, Sports Marketing | 1 Comment »

Jan 06, 2012 03:38 PM

Dribbling Past ESPN?

By Kyle Rubeling

Fox Sports is on the counterattack looking to slip a few more goals past ESPN. Last time I checked, Fox is up 3-0.

The past four months have been extremely busy for the broadcast giant as it looks to set the tone with soccer fans in the U.S. Beginning this past September, the network made the bold move to broadcast an English Premier League game (Chelsea vs. Manchester United) before a Sunday NFL game on local affiliates across the country. Although the game was tape delayed, Fox was making every effort to lure American football fans into the other “football.” In total, Fox will show four EPL games this season, though only one, on Super Bowl Sunday, will be aired live. The other three will be broadcast as-live after first airing on Fox Soccer.
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Tags: Advertising, English Premier League, ESPN, Football, FOX Sports, NBC Sports, NFL, Soccer, Sports Marketing, World Cup
Posted in Sports Marketing | 1 Comment »

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Archive for January, 2012

Dribbling Past ESPN?