Archive for January, 2012

By Stefen Lovelace

Rudolph3 Q&A with Colorado Ski Country’s Jennifer RudolphFor the winter sports fan, this year Christmas came a month late. This week two of the biggest events of the Winter Sports season take place, and those fans that love the snow won’t be disappointed. From Jan. 26 – 29, the annual Winter X Games take place in Aspen, Colo.

Coinciding with those games is the largest winter sports trade show in the world, the SnowSports Industries America (SIA) Snow Show. The Snow Show is from Jan. 26 – 29 in Denver, and brings together the latest trends, innovations, product lines and styles from the most popular winter sports brands in the world.

Colorado Ski Country USA is one of the sponsors of the Snow Show and represents 22 resorts. IMRESportsIQ spoke with Colorado Ski Country USA Communications Director Jennifer Rudolph about the show, the behaviors of the winter sports fan, engaging with fans socially, and more.

By Andrea Cohen

Screen shot 2012 01 19 at 9.36.27 AM e1326997385658 Examining the Winter X Games Social AssetsThe Winter X Games is a social gold mine with its huge following, young participants and high volume of multimedia content available.  For the most part, the X Games has recognized and capitalized on all of the opportunities social has to offer, with very few mistakes.

On Facebook, the Winter X Games has fully utilized the ubiquitous social network to connect with their large fan base. Its Facebook page currently has over two million fans and more than 32,000 “talking about this.” The page is positioned as “The X Games,” as are all of their social channels, but has been transformed to cater specifically to the Winter X Games with two interactive tabs as well as Winter X Game-related imagery and videos.

By IMRE Sports

high loyalty fan IMRE Sports Research: Examining the Winter Sports FanWith the turn of the year and cold weather hitting much of the country, winter sports fans are delighted.  It’s the time of year where skiers, snowboarders, snowmobilers and hikers get to take full advantage of the snow.

IMRE Sports recently launched a study, conducted online by Harris Interactive among adult Americans ages 18 and older, to determine the habits of the winter sports fan.  Of the 2,292 adult Americans polled, a little more than one-fifth (21 percent) said they ever participate in some sort of winter sport.

And these fans are highly active in the social arena.  Of those winter sports participants, nearly three-fourths (74 percent) utilize social media sites and a whopping 84 percent of them use social media sites to follow brands.

Dribbling Past ESPN?

By Kyle Rubeling

Fox Soccer Channel Logo3 e1325878427895 Dribbling Past ESPN?Fox Sports is on the counterattack looking to slip a few more goals past ESPN. Last time I checked, Fox is up 3-0.

The past four months have been extremely busy for the broadcast giant as it looks to set the tone with soccer fans in the U.S. Beginning this past September, the network made the bold move to broadcast an English Premier League game (Chelsea vs. Manchester United) before a Sunday NFL game on local affiliates across the country. Although the game was tape delayed, Fox was making every effort to lure American football fans into the other “football.” In total, Fox will show four EPL games this season, though only one, on Super Bowl Sunday, will be aired live. The other three will be broadcast as-live after first airing on Fox Soccer.

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