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Archive for May, 2012

May 22, 2012 04:02 PM
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Nike Defines Innovation with New Ad Campaign

By Stefen Lovelace

Nike My Time Is Now 300x169 Nike Defines Innovation with New Ad CampaignI first heard about Nike’s new soccer advertisement on Twitter.

Soccer, sports, and sports business influencers were buzzing about Nike’s newest offering yesterday. It made sense; this summer is Euro 2012, which some would argue is an even better brand of soccer than the World Cup.

When it comes to soccer, it is hard to find a better brand in the sport than Nike, particularly from a marketing standpoint. Their commercials are more like short films, so I was anxious to see what they had created this year. Their “My Time is Now” ad debuted during this weekend’s Champions League final; the culmination of the best regular season soccer each year. (more…)

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May 17, 2012 10:32 AM
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The Playoff Social Showdown

By Andrea Cohen

For sports fanatics, the playoffs mark the most exciting time of the year. With the NBA and NHL playoff seasons overlapping, late spring serves as nirvana for hockey and basketball enthusiasts. Diehard fans of either sport will watch their respective teams, but how do general sports fans decide which season to follow?

One way to determine the winning league is by turning to the most ubiquitous and easiest ways to direct conversation; social media. Both the NHL and NBA have an active and engaged social audience, but are they adequately optimizing their social channels to interact with fans during the playoffs?
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May 10, 2012 09:00 AM
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Prince Dethroned and Babolat in Position to take its Spot

By Guest

PRLog.org1 e1336596895217 Prince Dethroned and Babolat in Position to take its SpotPrince, Head and Wilson. These classic brands, printed on the rackets of legends, have signified tennis for decades. Until now.

Earlier this month, tennis racket mogul Prince Sports Inc. filed for bankruptcy protection under Chapter 11, with as much as $100 million in assets and debts.

The Bordentown, N.J.-based company cited increased competition and economic decline led to its financial troubles. It expects to be taken over by Authentic Brands Group (ABG)-Prince LLC, who will dissolve their debt.

And just like that, the iconic “P” painted across millions of rackets has suddenly lost its worth.
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May 03, 2012 03:08 PM
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Why Sports Apparel Brands should be on Pinterest

By Meghann Malone

pinterest e1336071968812 Why Sports Apparel Brands should be on PinterestIt started out very innocently about a year ago on the recommendation of my friend and fellow clotheshorse, Jen.

“Check out this new website,” she said. “It’s a fun way to pass time while fulfilling your love of clothes.”

So I did. Within a month, what started as a “fun way to pass time” in check-out lines and waiting rooms, had become a full-blown addiction.
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