Soccer, sports, and sports business influencers were buzzing about Nike’s newest offering yesterday. It made sense; this summer is Euro 2012, which some would argue is an even better brand of soccer than the World Cup.
When it comes to soccer, it is hard to find a better brand in the sport than Nike, particularly from a marketing standpoint. Their commercials are more like short films, so I was anxious to see what they had created this year. Their “My Time is Now” ad debuted during this weekend’s Champions League final; the culmination of the best regular season soccer each year. (more…)