About
IMRE is an agency of marketing experts serving clients within the Sports industry. We specialize in understanding the fan – the most important influencer to the lifeline of a sports brand. We help connect these brands to their consumers by leveraging their sports sponsorships. Our sports marketing experience includes work on behalf of clients such as Travelers, Target, DEWALT and John Deere.
Our industry experience also includes work with major sporting events, product launches and professional athletes. Our services include emerging media, public relations, social marketing, event management and advertising. For more information visit http://www.imre.com.
Matt Saler, Managing Editor – Sports Marketing Expert
Sports have always fascinated me. No matter what is happening in my life, good or bad, sports provide a perfect escape. As one who grew up in the eccentric Philadelphia sports culture, sports helped provide me with both thick skin and a realistic approach to managing expectations.
Working in the sports marketing world for the majority of my career has opened my eyes to the amazing people and ideas that are behind this multi-billion dollar industry. Being a part of it all is perfect for my life as I can keep a finger on the pulse of the new and exciting trends in the industry, and still can provide my personal perspective and experiences to help make brands and fans maximize their investments, all while enjoying the best sports experience possible.
Email me: sportseditor@imresportsiq.com
Stefen Lovelace, Managing Editor – Sports Marketing Expert
I’ve been passionate about sports my entire life. Most of my time growing up was either spent playing sports or watching them on television. I always knew this would be the industry I’d end up working in.
I’ve been blessed to have several years of experience working with athletes, high-profile events, and brands in many different capacities. The sports industry changes everyday, and I enjoy keeping up on the latest news, trends and power players (both on and off the field), and relaying this information to clients in meaningful ways.
Mark Eber, Contributing Editor – President of IMRE and Fan Expert
Playing college baseball for Billy Hunter at Towson State University and being treated like a major leaguer at age 18, motivated me to achieve to my fullest potential and strive for excellence in both baseball and life. Competition has always been a big part of my life – whether it was competing with my two older brothers in the Wiffle Ball World Series in our back yard growing up in Indianapolis to playing HORSE with my Dad in the driveway. I still play pick-up basketball with colleagues, maintain a 5.6 golf index and spend a lot of time watching my four daughters play lacrosse, field hockey and basketball. I have always wanted to win and that spirit stays with me today in business.
At IMRE we have the privilege of working with national brands to help them leverage their significant investments in sports sponsorships. It is our job to understand their fans and engage them in meaningful two-way communication. It is our hope that you will feel our passion through our blog posts and understand our commitment to knowing the fan.
Christine Pierpoint, Contributing Editor – Emerging Media/Sports Tech Expert
Growing up I was captain of the volleyball team and the A/V team, so it’s not surprising that I manage to blog on both sports and technology. They go hand in hand. I can’t imagine a pro sports event that isn’t enhanced by technology. It’s the reason why most big screen TVs are sold right before the big game, and venues spend millions to give spectators a 360 view of the action. Fans want to live and breathe sports, and technology is at that heart of that. Whether using a smartphone to update a fantasy team or watching enhanced commentary on a second screen, sports fans are among the first audiences to embrace new technology – and that makes my inner geek happy.
Andrea Cohen, Contributing Editor – Social Marketing/Fan Expert
I grew up on sports. My father had me watching college football (he “hails” from a Big 10 school) before I started kindergarten. As soon as I was old enough, I tried everything from soccer to softball to volleyball to swimming. I reveled in the competitive nature and energy of every game I played. Although I eventually accepted my position on the sidelines instead of on the field, I continued to appreciate sports as an avid spectator. Today, you can find me adamantly cheering on my home team via Twitter and closely following the sports industry as it progressively adapts social strategies to better engage its audience.
Stephanie Sones, Contributing Editor – Fan Expert
The passion and unity the sports industry creates among fans amazes me. Throughout my life, I’ve been captivated by NFL teams and players. I’ve been fortunate enough to have met and worked with some fantastic people at the collegiate and professional levels, which has given me a great appreciation of the sports world. Following industry trends and keeping up with the latest player and team news continues to be a hobby, and I value the opportunity to provide insight and perspective into a dynamic industry.