The countdown is on. Only 140 days until the start of the XXX Olympiad on July 27th. All eyes were on London last week as the giant Olympic Rings were towed on The River Thames as part of the city’s plans for the London 2012 Festival.
As organizers begin final preparations, two words are generating buzz – ambush marketing. According to a 2010 report in the Wall Street Journal, ambush marketing assumes many forms these days, but an increasing number of companies try to hitch their brands to the biggest publicity magnets in sports without paying for rights.