Posts Tagged ‘Bubba Watson’

By Matt Saler

adidas golf thames 300x243 Three Components to Engaging Golf’s Growing Fan BaseThe sport of professional golf is trending toward a younger demographic. What was once a sport of affluent, older white men is slowly transcending into a younger, more diverse fan base. This fan base is nearly 100 million strong and growing rapidly. One in 10 of these golf spectators are now between the ages of 18 to 24. Another 34 percent is between 25 and 44. Why the sudden youth movement?

First and foremost, the game is attracting younger players. Need proof? 22-year-old Rory McIlroy and his breakout performance at the 2011 US Open. Bubba Watson and his flair for the dramatic at the 2012 Masters, pink driver and all. The youth movement leader in Rickie Fowler and his association with young, hip brands that include Puma and Red Bull.

So why should brands get involved with golf now and how can brands make the most of their investment with the sport?

Here are three key strategies that golf sponsors should keep in mind:

By Stefen Lovelace

bubba watson e1334177367634 Bubba’s Future Ascent to Marketing StarOn Sunday evening, when Bubba Watson slipped on the iconic green Masters jacket, he had to know his whole life was about to change.

Always on the cusp of golf stardom, up unto that final 6-inch putt on Sunday, Bubba was a fan-favorite oozing with potential. After winning three tournaments in less than two years (The Travelers Championship, The Farmers Insurance Open and the Zurich Classic of New Orleans), Bubba had clearly shown the game was there.  The question wasn’t “if” he’d win a major, but “when.”

Now that he’s broke through the ceiling of golf stardom, Bubba will be doing more than just appearing regularly in PGA TOUR tournament top-10s.  Marketers are sure to see the 33-year-old American with the great nickname as a perfect spokesman.

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