So you’re using social media to boost your teams’ brand image, but are you really doing it right? If you want an example of two teams that get it, check out the Los Angeles Clippers and Brooklyn Nets. They’re two organizations maximizing their fan engagement through their social channels.
Here are a few ways to use your social channels to obtain audience engagement for your team or brand:
Create a voice – Give your team personality by creating a voice that is unique to your organization. Spice it up a little with something containing interesting, exclusive information or pictures that can’t be found anywhere else. A touch of personality doesn’t hurt. The Clippers do an amazing job at being personable through Pinterest, where they post quirky photos of pranks teammates pull on each other while on the road. After the voice or personality of the team is solidified, you’ll find it much easier to follow through with the remaining steps.