Posts Tagged ‘NFL’

By Social Marketing Team

BrandonJacobs 300x269 Tweeting and the NFL: Unsportsmanlike Conduct


For many sports fans, social media has become an outlet to share excitement, news, joy and, of course, their frustrations with their favorite teams. While most fans merely discuss their disappointment at a loss that should have been a win, a hurt player or blown call, some have taken their frustrations to a new and possibly dangerous level.

Beyond stating their frustration, some fans are tweeting at players, threatening bodily harm or in some extreme cases, even death to them and their families. What did these players do to deserve this type of threat? They dropped the ball. They hurt someone’s fantasy team. They beat a fan’s favorite team.

One of the more recent and memorable cases of this type of tweet affected New York Giants running back Brandon Jacobs. A frustrated Jacobs tweeted an apparent death threat from a disgruntled fan.


By Stephanie Sones

Pepsi1 e1379015092750 NFL Sponsors Take Advantage of Kickoff WeekendDo you think America was ready for some football?

A record number of viewers eagerly tuned in to get their football fix during Week 1, while over 30 million users shared their love for the NFL on Facebook. League sponsors may have been the only group more excited about kickoff weekend than the fans, getting their first chance since the Super Bowl to capitalize on the coveted live sports market.

The NFL announced that almost a dozen sponsors were planning to launch new creative during the opening weekend, and most didn’t disappoint. The successful launches capitalized on team or player partnerships to target passionate and loyal fans.

By Andrea Cohen

NFF e1377092904532 Fantasy Football, a Sports Marketers FantasyAugust is an important month in the football world. Not just the daily grind and news of training camp and the preseason begin to whet fan’s appetites, but also because it’s the time where football fans are given yet another opportunity to draft their very own “dream team” of greatness. It’s the start of fantasy football.

This year, 25.8 million people are projected to play. Not only is this a huge volume of sports fans, but factor in that participants are spending a minimum of an hour a week managing or tweaking their roster, and you have the captivated attention of a huge sports demographic for extended periods of time.

So what is a marketer to do? To begin with, it’s important to understand who makes up this growing demographic. The average fantasy football player is a college-educated professional, often a male, in his 30s or 40s with an average household income over $90,000. However, it should be noted that the number of females participating has been steadily increasing, with 6.5 million female participants in 2012.

By Stephanie Sones

Screen Shot 2013 08 13 at 9.20.31 AM1 e1376422113846 Training Camp at Home a Boon for the League and FansAs technology, state-of-the-art facilities and overall convenience urge over half of NFL teams to stay home for training camp, many have used it as a way to connect with more fans. Stepping back from the initial shock of breaking the decade-long tradition of bunking in dorms for three weeks, the move home is better for the team and its relationship with the community.

Staying home eliminates costs and time associated with travel and gives teams full access to their first class facilities and resources. Off the field, it presents a way of strengthen a bond within the home community and offer fans free access to stadiums and facilities they otherwise may never get the chance to experience.

While traveling to small towns creates an intimate setting for fans and allows players to bond with minimal distractions, organizations that have already made camp at home have successfully mimicked the atmosphere. Clubs have been using social media, their team apps and sponsored events at open practices to give their fans free access to their home team.

By Stephanie Sones

NYC Marathon2 e1352390687377 Sports Provide Disaster Relief Amidst ControversiesIn his recent New York Post article, Mike Lupica asks how games played after tragedies have any uplifting impact for those actually affected when they can’t even see them. Fair question.

After Hurricane Sandy destroyed a significant amount of the East Coast and left thousands without power or homes, a large focus was on one of the largest sporting events in New York. Mayor Bloomberg’s decision to hold the New York City Marathon, only to cancel it just two days before the gun was scheduled to go off, rightfully triggered controversy and ire from the entire nation.

In a time where sports, along with every industry, must continue with business as usual, playing the game doesn’t actually do any good for aiding affected areas. However, with athletes, coaches and teams constantly in the spotlight, a lot of positive has resulted from the competition that continues on through the devastation.

By Stephanie Sones

Screen Shot 2012 10 17 at 2.02.30 PM2 e1350588859322 With large following, NFL could do more to promote pinkIt’s that time of year again. The leaves are turning, the smell of cider is in the air, and professional athletes are donning pink accessories. As the NFL begins its fourth “A Crucial Catch” campaign in partnership with the American Cancer Society (ACS) and in support of National Breast Cancer Awareness month, the annual promotion is in the spotlight more than ever.

Though recent reports call out the campaign for giving only 5 percent of proceeds to the cause, there’s no denying its national impact. For four weeks each year, one of the most-watched programs on television brings attention to the ACS and breast cancer, which affects one in eight women in America. On top of that, the NFL has donated over $3 million since 2009 to support research to find a cure. The Crucial Catch campaign targets women 40 and older, raising awareness to the importance of getting annual screenings to defend themselves against the deadly disease.

But for a sport that generates enviable coverage, there’s always more that can be done – especially when a large percentage of those viewers are women.

By Guest

Fans1 e1348155269214 Emotion over Technology to Draw FansThe New England Patriots became the latest team to bring connectivity to fans this month, furthering Roger Goodell’s goal to have WiFi in every NFL stadium. The Kraft Sports group partnered with Entersays to provide high-speed wireless connectivity at Gillette Stadium, improving their fans’ in-game experience.

The NFL has been competing with the luxurious “man-caves” that have become increasingly popular over the past decade. Average game attendance is down 4.5 percent since 2007, and with TV screens getting bigger and mobile devices advancing, the lure of being in a stadium is decreasing across the country. As broadcast and online viewership of games is skyrocketing, turning to technology seems like one of the best ways to draw fans to the stadium and keep them coming.

A New Generation of QBs

By Andrea Cohen

robert griffin iii e1347982200117 A New Generation of QBsIt’s the year of the rookie quarterback, and the NFL had five – yes, five – rookie quarterbacks start last week, which was easily the highest number of rookie quarterbacks to ever start a season.

However, this shouldn’t shock anyone. There has been a trend in the NFL over the past few years. More and more, we are seeing rookie quarterbacks take the field. From Joe Flacco to Matt Ryan to Mark Sanchez, fans were just starting to get acclimated with the idea, when, out of nowhere, five bright-eyed, bushy tailed, rising talents joined the ranks.

So, what does it all mean?

Not only does the presence of a young, relatively inexperienced, quarterback prove to be exciting for the game, it also presents huge opportunities for brands. These players have already established big-time exposure from their college days, which translates to even more attention on their performance, and, ultimately, more opportunities for brands to target the new fans these quarterbacks are cultivating.

That’s not to say that all five rookies are goldmines. Some of the rookies are definitely better prospects than others. As a matter of fact, many brands have already jumped on the rookie-endorsement bandwagon. But of the five, which are the safest, most lucrative investments?

Our National Obsession

By Marty Conway

IMRESports Footballi2AC78F e1346857509798 Our National ObsessionOne year removed from a last year’s lockout, the NFL is set to kick off the 2012 season with more hype than ever. Spread over five days, from September 5 to 10, the NFL no longer just “kicks off;” it “kicks a**.” While baseball remains America’s National Pastime, football – and the NFL in particular – is our National Obsession.

IMRE Sports released the findings of research around football. In it, we learned that 55 percent of Americans said that they follow football, far more than any other sport. As is the American Way (or the Obsessive Compulsive American Way) we don’t just “follow” football, we obsess over it. In the survey we learned that of fans who watch sports on a mobile device, nearly two out of three will use their device to watch football, far outpacing basketball (42 percent) and baseball (33 percent).

Moreover, football fans have seen to it that there is no offseason. According to our research, in the so-called “offseason” the mention of football in news, blogs, Twitter, etc. was down only about 20 percent from the traffic levels during the season.

“So what?” you might say. What does it mean if you are a brand manager or brand loyalist?

By Andrea Cohen

Female sports fan e1345571012420 So Who Exactly is the “Female Football Fan?”Football season is just two weeks away. In preparation, fans are eagerly scrutinizing preseason performance, drafting their fantasy teams, digging up their jerseys, and pinning the most tantalizing game time grub available.

Yes, pinning. As in, the popular social network, Pinterest.

It’s not news that the traditional football fan has evolved to include both genders. The female football fan has made her mark on the sport, and brands and marketers have finally taken notice of the 85 million female fans that tune in every Sunday to watch the big game.

However, these brands and marketers have been fooled into thinking that “the female football fan” is a collective group of women who share the same mentality towards the game.

They’re wrong.

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