Posts Tagged ‘playoffs’

By Andrea Cohen

postseason logo 420aj091410 e1349904295905 MLB #Postseason Falls Short of Lofty ExpectationsA goal for MLB this year was to take drastic strides in bringing a new level of excitement to the playoffs. In addition to reformatting their wildcard race, MLB has reorganized the travel schedule for the divisional round. While the changes have been met with mixed reviews, one thing is for certain; this format has brought more attention to the game.

But has baseball been able to use their social networks to elevate the level of excitement the way the NHL and NBA did during their playoff seasons?

While it’s too early in the season to reach a definitive consensus, overall, MLB still has work to do.

The Playoff Social Showdown

By Andrea Cohen

For sports fanatics, the playoffs mark the most exciting time of the year. With the NBA and NHL playoff seasons overlapping, late spring serves as nirvana for hockey and basketball enthusiasts. Diehard fans of either sport will watch their respective teams, but how do general sports fans decide which season to follow?

One way to determine the winning league is by turning to the most ubiquitous and easiest ways to direct conversation; social media. Both the NHL and NBA have an active and engaged social audience, but are they adequately optimizing their social channels to interact with fans during the playoffs?

By Guest

Screen shot 2012 04 24 at 11.47.05 AM Using Social Media to Score a Hat TrickIt used to be said that there were only 17,380 hockey fans in Philadelphia. That number is the exact capacity of the Spectrum, where the Flyers played for 29 years and won two Stanley Cup trophies.

That was the story for most American hockey cities.  There was only a small, die-hard, niche of fans, while the majority of the masses ignored the sport. Always known as the fourth major professional sport in the United States (behind MLB, the NFL and the NBA), the National Hockey League has never had a problem with keeping their core fans involved…it was tapping into and engaging with non-hockey fans that proved difficult.

That hasn’t stopped the NHL for trying innovative techniques to garner attention from the non-hockey fan. Remember when the NHL debuted the glowing puck 15 years ago at the NHL All-Star Game? Designed to help casual fans follow the puck on the ice, the NHL and FOX inserted computer chips inside of the hockey puck so viewers could track the puck on the ice on television. The idea was a noble one: reducing the complexity of the game would equal a broader audience. The result was outrage by hockey purists who called the gimmick a distraction and led to the glowing puck’s quick demise.

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