Posts Tagged ‘Social Media’

By Social Marketing Team

BrandonJacobs 300x269 Tweeting and the NFL: Unsportsmanlike Conduct

 

For many sports fans, social media has become an outlet to share excitement, news, joy and, of course, their frustrations with their favorite teams. While most fans merely discuss their disappointment at a loss that should have been a win, a hurt player or blown call, some have taken their frustrations to a new and possibly dangerous level.

Beyond stating their frustration, some fans are tweeting at players, threatening bodily harm or in some extreme cases, even death to them and their families. What did these players do to deserve this type of threat? They dropped the ball. They hurt someone’s fantasy team. They beat a fan’s favorite team.

One of the more recent and memorable cases of this type of tweet affected New York Giants running back Brandon Jacobs. A frustrated Jacobs tweeted an apparent death threat from a disgruntled fan.

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Campus Tweet Police

By Guest
Roster Twitter e1346353006731 Campus Tweet Police

USC Football Roster Includes Twitter Handles

When it’s game time, brands can be found just about everywhere on a college athlete. Whether it’s the Wisconsin basketball team decked out in Adidas or Auburn traveling to Atlanta last year to play in the Chick-fil-A bowl, Division I athletes are representing more than just their school colors. For this reason, their actions are scrutinized. Not just as student athletes, but as representations of a university and a brand.

As college stars emerge, their fan influence grows stronger. With such influence comes a responsibility critical to the success of an athlete’s team and team sponsors. When a college football player becomes a household name, his Twitter following has the potential to grow to celebrity status. At this point, should fans and brands be excited for the opportunity, or live in fear of that inevitable tweet that will tarnish the reputation of the player, the school, and in turn, any affiliated brands?

Many schools feared the worst, and implemented a system to monitor player’s Twitter accounts. This proactive action was met with opposition and led some states, including California and Maryland, to propose a bill that would ban universities from supervising student social media activity. There’s growing fear from schools and coaches that players tweets may put them in precarious positions:

“Anything they publish, anything they put out there, if it’s not good, it’s going to come back to haunt them. Not only from just their own personal self, but if it’s bad, it’s something I’ll have to react to and I don’t really want to do that. Censorship is not a big thing with me. I think players have to learn what they can do and what they can’t do and what they can say and can’t say. If they put something out there that’s not good, there’s going to be repercussions from it. They have to know that.’’ –Jim Boheim, Head Coach, Syracuse Basketball
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By Guest

Image 11 e1339622093875 Lack of American Tennis Champ Shouldn’t Deter FansAfter reading this CNBC blog post by CNBC’s Darren Rovell, seemingly putting down tennis and American sports fans in one, fell swoop, I was determined to disprove it.

An hour after Rafael Nadal proved once again that he is one of the world’s greatest athletes, winning the French Open for the seventh time, Rovell argued that perhaps his Spaniard roots and opponent Novak Djokovic’s Serbian descent is what’s keeping Americans from tuning into the intense sport regularly.

These are world champion athletes. They’re fun to watch compete. Who cares where they were born?
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By Stefen Lovelace

Nike My Time Is Now 300x169 Nike Defines Innovation with New Ad CampaignI first heard about Nike’s new soccer advertisement on Twitter.

Soccer, sports, and sports business influencers were buzzing about Nike’s newest offering yesterday. It made sense; this summer is Euro 2012, which some would argue is an even better brand of soccer than the World Cup.

When it comes to soccer, it is hard to find a better brand in the sport than Nike, particularly from a marketing standpoint. Their commercials are more like short films, so I was anxious to see what they had created this year. Their “My Time is Now” ad debuted during this weekend’s Champions League final; the culmination of the best regular season soccer each year. (more…)

By Guest

Screen shot 2012 04 24 at 11.47.05 AM Using Social Media to Score a Hat TrickIt used to be said that there were only 17,380 hockey fans in Philadelphia. That number is the exact capacity of the Spectrum, where the Flyers played for 29 years and won two Stanley Cup trophies.

That was the story for most American hockey cities.  There was only a small, die-hard, niche of fans, while the majority of the masses ignored the sport. Always known as the fourth major professional sport in the United States (behind MLB, the NFL and the NBA), the National Hockey League has never had a problem with keeping their core fans involved…it was tapping into and engaging with non-hockey fans that proved difficult.

That hasn’t stopped the NHL for trying innovative techniques to garner attention from the non-hockey fan. Remember when the NHL debuted the glowing puck 15 years ago at the NHL All-Star Game? Designed to help casual fans follow the puck on the ice, the NHL and FOX inserted computer chips inside of the hockey puck so viewers could track the puck on the ice on television. The idea was a noble one: reducing the complexity of the game would equal a broader audience. The result was outrage by hockey purists who called the gimmick a distraction and led to the glowing puck’s quick demise.
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By IMRE Sports

marchmadness e1331824040896 IMRE Sports Research: Sports Fans to Follow March Madness through Social Media on their Mobile DevicesOur March holiday is here once again: March Madness, where basketball loyalists and casual fans alike fill out brackets, participate in office pools, and root for schools they didn’t know existed to upset top seeds.  For the second straight year, research by IMRE Sports studied the behavior of sports fans using social media during the tournament.

Our poll found that more than one in five adult Americans (21 percent) who have a mobile device plan to use social media on their mobile devices to follow March Madness. We found out last year that there was opportunity to reach fans via social media, and that trend extends to mobile marketing as well.

Quick updates are what users plan to use their mobile phones, iPads and tablets for.  Our research found that of those using social media on their mobile devices to follow March Madness:

  • 69 percent will use it to check scores
  • 43 percent will use it to follow their favorite team/college
  • 40 percent will use it to follow and/or check their bracket

Last year we learned there was opportunity for sponsors to reach potential customers through social media, and that trend will continue with mobile users. Another interesting factor to consider is the female consumer.
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By Stefen Lovelace

Rudolph3 Q&A with Colorado Ski Country’s Jennifer RudolphFor the winter sports fan, this year Christmas came a month late. This week two of the biggest events of the Winter Sports season take place, and those fans that love the snow won’t be disappointed. From Jan. 26 – 29, the annual Winter X Games take place in Aspen, Colo.

Coinciding with those games is the largest winter sports trade show in the world, the SnowSports Industries America (SIA) Snow Show. The Snow Show is from Jan. 26 – 29 in Denver, and brings together the latest trends, innovations, product lines and styles from the most popular winter sports brands in the world.

Colorado Ski Country USA is one of the sponsors of the Snow Show and represents 22 resorts. IMRESportsIQ spoke with Colorado Ski Country USA Communications Director Jennifer Rudolph about the show, the behaviors of the winter sports fan, engaging with fans socially, and more.
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By Andrea Cohen

Screen shot 2012 01 19 at 9.36.27 AM e1326997385658 Examining the Winter X Games Social AssetsThe Winter X Games is a social gold mine with its huge following, young participants and high volume of multimedia content available.  For the most part, the X Games has recognized and capitalized on all of the opportunities social has to offer, with very few mistakes.

On Facebook, the Winter X Games has fully utilized the ubiquitous social network to connect with their large fan base. Its Facebook page currently has over two million fans and more than 32,000 “talking about this.” The page is positioned as “The X Games,” as are all of their social channels, but has been transformed to cater specifically to the Winter X Games with two interactive tabs as well as Winter X Game-related imagery and videos.
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By IMRE Sports

high loyalty fan IMRE Sports Research: Examining the Winter Sports FanWith the turn of the year and cold weather hitting much of the country, winter sports fans are delighted.  It’s the time of year where skiers, snowboarders, snowmobilers and hikers get to take full advantage of the snow.

IMRE Sports recently launched a study, conducted online by Harris Interactive among adult Americans ages 18 and older, to determine the habits of the winter sports fan.  Of the 2,292 adult Americans polled, a little more than one-fifth (21 percent) said they ever participate in some sort of winter sport.

And these fans are highly active in the social arena.  Of those winter sports participants, nearly three-fourths (74 percent) utilize social media sites and a whopping 84 percent of them use social media sites to follow brands.
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