Posts Tagged ‘Sponsorships’

A Look at the 2014 Paralympics

By IMRE Sports

Paralympics 300x200 A Look at the 2014 ParalympicsThe Paralympic Movement is underway in the United States, and ads and sponsorships of the Sochi Paralympic Games are at an all time high. Previously overshadowed by the Olympics, the Paralympic Games are gaining deserved recognition and popularity. BMW, BP, Citigroup, Liberty Mutual Insurance, Procter & Gamble, and The Hartford produced ads that will run across NBC, NBC Sports Network, and TeamUSA.org throughout the Games. Over $95 million was raised in total revenue from the Paralympic marketing program, a new Paralympic Winter Games record.

Citi, The Hartford, and P&G developed spots designed to show support of the Games, and created spots showcasing the athletes with disabilities working to become elite at their sport. By aligning with these inspiring athletes, the companies are gaining positive brand recall from potential customers.

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By Stefen Lovelace

LJamesTeamUSA e1344879033586 LeBron Finally Achieves Global Icon StatusLast summer, the sporting world was collectively doubting LeBron James. We wondered if he had “it.” We scoffed that he seemed to shy away on the court when the spotlight was the brightest. We asked aloud whether he would ever reach the pinnacle that everyone predicted he should easily reach.

A little over a year later, we have our answer. After leading Team USA to a gold medal victory yesterday, LeBron capped off a marvelous year, which saw him win the regular season MVP (for the third time), the Finals MVP, the NBA Championship and a gold medal. On that gold medal team, he was clearly the leader, and showcased his talent to an international audience.

Remember when he famously said he wanted to be a global icon? Mission accomplished. (more…)

By Stefen Lovelace

bubba watson e1334177367634 Bubba’s Future Ascent to Marketing StarOn Sunday evening, when Bubba Watson slipped on the iconic green Masters jacket, he had to know his whole life was about to change.

Always on the cusp of golf stardom, up unto that final 6-inch putt on Sunday, Bubba was a fan-favorite oozing with potential. After winning three tournaments in less than two years (The Travelers Championship, The Farmers Insurance Open and the Zurich Classic of New Orleans), Bubba had clearly shown the game was there.  The question wasn’t “if” he’d win a major, but “when.”

Now that he’s broke through the ceiling of golf stardom, Bubba will be doing more than just appearing regularly in PGA TOUR tournament top-10s.  Marketers are sure to see the 33-year-old American with the great nickname as a perfect spokesman.
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London: Marketing Battleground

By Kyle Rubeling

Olympic Rings Credit Getty Images1 e1331303601959 London: Marketing Battleground The countdown is on. Only 140 days until the start of the XXX Olympiad on July 27th. All eyes were on London last week as the giant Olympic Rings were towed on The River Thames as part of the city’s plans for the London 2012 Festival.

As organizers begin final preparations, two words are generating buzz – ambush marketing. According to a 2010 report in the Wall Street Journal, ambush marketing assumes many forms these days, but an increasing number of companies try to hitch their brands to the biggest publicity magnets in sports without paying for rights.
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By Stefen Lovelace

shaunwhitebfg 295x300 BFGoodrich Takes Extreme and Winter Sports Sponsorship to the Next LevelBrands can take lessons from BFGoodrich on how to effectively maximize a sports sponsorship. The tire company is the official sponsor of both the Summer and Winter X-Games, which includes having commercials, advertisements, activation tents, and fixed signage throughout the now-mainstream event.

At the Winter X-Games last January, Shaun White announced he signed a multiyear sponsorship deal with BFGoodrich. The timing was superb; what better way to showcase you’re a leader in winter sports than to have the sport’s top athlete make the announcement on the biggest stage?

BFGoodrich could’ve easily cut a check and had White mention the sponsorship in some interviews. That would’ve been a wasted opportunity. So they built a creative campaign to utilize one of the most marketable athletes in the country to engage with fans of extreme sports.
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The Shirt Seen Around the World

By Kyle Rubeling

ManCityUniform1 300x233 The Shirt Seen Around the WorldThe Barclays English Premier League is one of the most popular and successful sports leagues in the world. Many fans and pundits say it’s the most competitive and physically demanding of the European soccer leagues. At the top of the English football system is the country’s primary football competition. The Premier League consists of 20 clubs, with each team playing 38 league matches from August to May. As a competitive league supporting the world’s most popular sport, the EPL has millions of fans worldwide and generates millions of dollars in television revenue.

Just how many fans are tuning in on weekends to enjoy a “footie” match? A report published in October by the respected Germany-based research and consultancy SPORT+MARKT concluded the total global cumulative Premier League TV audience in the 2010-2011 season was 4.7 billion people. To put that in perspective…the world’s population just hit 7 billion.
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By Andrea Cohen


derek jeter 3000 career hit 07092011 06 e1313701047114 Mr. November Secured Sponsorship Gold with the Number 3,000

Photo by Michael Heiman/Getty Images


The count is 3-2 in the bottom of the third and “Mr. November” is up at bat. The entire [new] house that Ruth built is on its feet chanting his name. The pitch is a breaking ball. He swings, and the ball starts rising to left field. It keeps rising until it is in the stands…”Mr. November” has just hit a home run.

The crowd goes wild as he rounds the bases. This is a day that will go down in the history books for him, his team and his lucky sponsors.

The above passage recounts the legendary home run that solidified Derek Jeter as one of the Yankee Greats on July 9th, 2011. Jeter’s blast was the 3,000 hit of his career, making him the 28th player, and first ever Yankee, to reach this milestone.
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By Adam Streets

The International Olympics Committee (IOC) released its first-ever social media usage guidelines in May for Olympic athletes attending the 2012 Olympics in London. What the guidelines detail will undoubtedly have an impact on brands. Here’s why.

London 2012 Olympics e1312557559813 Be Prepared to Adapt: Social Marketing Campaign Flexibility is Key for Olympic SponsorsThe IOC encourages athletes to use personal social channels to share their experiences during the game, but prohibits messaging used “for commercial and/or advertising purposes.” Sounds like the IOC’s support of social won’t do any good for marketers, right?

Not exactly.

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By Stefen Lovelace

I remember vividly the moment I saw Landon Donovan officially put soccer into the American consciousness.

It was last summer during the 2010 World Cup, and America was tied in a must-win game with Algeria. I skipped out on work, and was at a bar nursing a warm beer and cursing the day I ever started following the sport.

You remember the rest. Donovan scored, America erupted and all of a sudden Americans cared about soccer.
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By Andrea Cohen

On the heels of their heartbreaking loss in the 2011 FIFA Women’s World Cup, the United States women’s soccer team is probably feeling a bit deflated. By now, everyone knows how the United States succumbed to Japan in penalty kicks after forfeiting two one-goal leads in a grueling 120-minute game. There is a silver lining though: The team’s compelling run to the final led to record-breaking exposure.
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