- “Highly Likely” to subscribe to multi screen services
- “More Likely” to be influenced by smartphone apps
- “More Likely” to be responsive to mobile ads
Within the next 20 years, the Millennial and Digital Native segments of the US population will eclipse the Baby Boomers, who to this point in time were the largest segment of the population. For sports marketers of all sorts, this will be an important market segment to know, understand and communicate with.
On Wednesday, October 3, IMRE Sports will be at Advertising Week in New York to host the “Millennials and Digital Natives as Sports Fans” panel. It will be held at B.B. Kings Blues Club, starting at 2:30 p.m.