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Posts Tagged ‘sports fans’

Sep 27, 2012 04:12 PM
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IMRE To Present Millennials & Digital Natives As Sports Fans at Advertising Week 2012

By IMRE Sports

advertising week 2012 284 IMRE To Present Millennials & Digital Natives As Sports Fans at Advertising Week 2012In the United States, the Millennial Generation is…

  • “Highly Likely” to subscribe to multi screen services
  • “More Likely” to be influenced by smartphone apps
  • “More Likely” to be responsive to mobile ads

Within the next 20 years, the Millennial and Digital Native segments of the US population will eclipse the Baby Boomers, who to this point in time were the largest segment of the population. For sports marketers of all sorts, this will be an important market segment to know, understand and communicate with.

On Wednesday, October 3, IMRE Sports will be at Advertising Week in New York to host the “Millennials and Digital Natives as Sports Fans” panel. It will be held at B.B. Kings Blues Club, starting at 2:30 p.m.
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Jun 12, 2012 12:58 PM
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MLB teams and the true value of online display

By Guest

Baseball season is in full swing and as teams compete for placement within their division, owners compete to fill the stands.

There is a correlation between a team’s record and a stadium’s ticket sales. Many MLB brands turn to display advertising as a way of turning online sports enthusiasts into game day patrons.

This driving force, to sell more tickets, causes many teams to showcase creative display executions that only become direct response vehicles. This type of call-to-action then causes teams to value their display campaign’s success on total clicks.

Brands that allocate a portion of their media budget to banner ads in the sole hope that a user clicking the ad will purchase right then and there are missing the point. Banner ads do not exist in a vacuum. Clicks and click-through rate are a one-dimensional way of measuring a display campaign’s performance. Will sports fans purchase directly from a banner ad? Yes. But, should this be the benchmark for campaign success? No.
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Feb 21, 2012 11:08 AM
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New Technology Will Transform Fan Participation

By Christine Pierpoint

NFCRCIS e1329836661146 New Technology Will Transform Fan ParticipationWe’re always intrigued by new technology and how it transforms the way we live, work and play. Sports is an interesting industry to watch and spot emerging practices that could change how we experience events in the near future. Radio Frequency Identification (RFID) and Near Field Communication (NFC) are two budding technologies that may have significant impact on fan engagement.

RFID is a small chip that can be embedded in a device to transmit data. RFID technology is commonly used in security badges as a way to track traffic in and out of a facility, or in mass transit systems where riders can use a “smart card” to track usage. The locator capability of this technology opens a lot of opportunities in sports. Manufacturers, for example, are experimenting with products like golf balls that can never be lost, and in racing events to track runners on the course.
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