March Madness is one of the rare events like the Super Bowl where fans actually tune into the live action – even during the workday. Last year, USA Today reported that 86 percent of people who plan to watch the games would devote time during their workday to check the scores, stats, or even watch a live feed. With the NCAA expanding the availability of their live feeds through multiple digital platforms this year, that number will likely grow.
With millions of American participating in office, friend and family pools, the popularity of the brackets draws a more broad and diverse demographic than other sporting events, giving marketers a chance to reach a wide audience at almost any point during the day for an entire month. And thanks to the Super Bowl, we already know where they’re interacting: Twitter and mobile. We take a look at ways to utilize these popular forums to get the most out of your marketing efforts: