There’s a new Internet domain coming out this fall as a way to identify adult entertainment websites. The non-profit Internet Corporation for Assigned Names and Numbers (ICANN) regulates website domains. Last year they announced a move to create the .xxx domain as an alternative to the more common .com or .org domains. In theory, this will be a way for businesses and consumers to clearly identify adult content.
“The creation of .xxx will create a clearly signposted place where adult entertainment can be accessed and allow surfers to have a clear idea of the nature of the site before they click, rather than after,” according to a statement posted on the ICM Registry website, which is the organization responsible for .xxx domain registrations.